🏢Fast-Moving Deals in Today's CRE Market with Ben Reinberg💡

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Welcome back to another episode of The Real Estate Investing Club! I’m your host, Gabriel Petersen, and today we’re diving deep into the world of commercial real estate investing with industry leader Ben Reinberg, CEO of Alliance Consolidated Group and author of "Hard Assets and Hard Money for Hard Times." This episode is packed with actionable insights, proven strategies, and inspiration for both new and seasoned investors looking to build wealth through real estate. If you’re searching for real estate investing tips, commercial real estate strategies, or advice on navigating today’s fast-moving market, you’re in the right place! 🏙️💰

🔑 Key Takeaways from This Episode
Building Wealth with Hard Assets: Ben shares how his journey from Chicago to becoming a commercial real estate mogul was inspired by observing how prominent families built generational wealth through hard assets, especially commercial real estate. He emphasizes that investing in tangible assets like real estate provides certainty and resilience through economic cycles and geopolitical uncertainty.

The Power of Niche Investing: One of Ben’s core strategies is focusing on a niche within commercial real estate. Whether it’s medical office, industrial, or multifamily, picking a specialty allows you to become an expert, create value, and attract investors. Ben’s success with the Alliance Medical Fund is a testament to the power of specialization and understanding your market.

Time as Your Most Valuable Asset: Ben and I discuss why time management is critical for real estate investors. He shares personal exercises and stories on how tracking and valuing your time can help you scale your business, make smarter decisions, and ultimately build your real estate empire faster. Time kills deals, and understanding how different generations value time can help you negotiate and close deals more effectively.

Getting Started in Commercial Real Estate: If you’re new to commercial real estate, Ben recommends starting local, picking a niche relevant to your area, and focusing on assets you can physically visit. This approach shortens your learning curve, makes it easier to raise capital, and builds trust with investors.

Navigating Today’s Market: With higher interest rates and trillions in loans coming due, Ben sees huge opportunities ahead in multifamily, industrial, and sale-leaseback deals. He explains why the next 6-8 months could be a prime time for buyers, with distressed assets and motivated sellers creating an ideal environment for savvy investors.

Risk Management & Debt: Ben stresses the importance of not over-leveraging properties—keeping loan-to-value ratios conservative (under 65%) to weather downturns and maintain the ability to hold through cycles. He also highlights the need for proper reserves, understanding market fundamentals, and being prepared for changing cash flows.

#RealEstateInvesting #CommercialRealEstate #PassiveIncome #WealthBuilding #InvestSmart #TimeManagement

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Transcript

0:10

all right welcome back to another episode of the Real Estate Investing Club i hope you guys are having a great

0:16

day wherever you are and whatever day it is for you as always on the podcast it

0:22

is Friday so we're bringing that Friday energy to you guys um it's a good day for a second reason because we have Ben

0:27

Reinberg with us on the podcast he has tons of experience in commercial real estate and he also wrote the book Hard

0:33

Assets and Hard Money for Hard Times um it is going to be an interesting episode

0:38

lot of experience to go into here so I'm super excited ben thanks for hopping on the show gabe thanks for having me uh

0:45

really appreciate it and look forward to adding value to your audience and helping everyone not only learn about

0:51

the ins and outs of uh real estate especially commercial real estate but also inspire them to get involved and

0:57

start building their own empire perfect i love it um so before we get started uh

1:02

I always go back to the beginning we always start with stories uh we like to hear how people got to where they are um

1:08

you know I know you've been in real estate for a long time you've done tons of transactions so you're going to have to hearken back to the very beginning um

Ben's story of getting started in real estate and Chicago real estate empire

1:15

and just tell us how did you get started in real estate well how I got started in real estate I'm from Chicago that's

1:21

where my headquarters are i I I sit in my West Coast office in Newport Beach uh been out here for about four years but

1:27

my whole life and home is Chicago that's where I'm from uh that's where my family

1:32

is from as well and so I started the business in Chicago uh I started when I

1:39

was in my early 20s i realize that building hard assets is the key to

1:44

wealth and I'll tell you why in Chicago we have some of the most prominent families in the world between the crowns of Pritskars the list goes on and on and

1:52

how do these people build wealth well it's the old age formula as I say it's

1:57

in hard assets and predominantly hard assets for them was commercial real estate and so for me I was looking to

2:03

build wealth uh create certainty in economic uncertain times like we're going on now and geopolitical risk and I

2:11

saw these things Gabe and I said "Okay well what can create wealth and sustain itself throughout the test of time and

2:18

different cycles it's commercial real estate." And so I got involved in commercial real estate i'm also a CPA

2:25

and I realized I wanted to build cash flow and what's interesting is I read a book called Rich Dad Poor Dad three

2:31

decades ago and I'll tell you why this is relevant to my life and it's an interesting story how it can help people

2:37

in your listeners so I read this book by Sharon Lecter and Kiasaki and Sharon's

2:42

story and really I didn't know that so Sharon uh so it talked about cash flow and

The importance of building wealth through hard assets and commercial real estate

2:50

building cash flow through assets and I said well that's what I want to do and immediately I got into acquiring real

2:56

estate acquired a 95,000 foot industrial building in Chicago sold it for 3x

3:01

multiple and that's what launched me but was interesting about that book was it gave me a lot of life lessons as well as

3:06

my first deal what's interesting is I fast forward today after billions of transactions as a principle we built

3:12

over 12 million square feet of office and industrial uh we are office industrial retail multifamily as well we

3:20

just launched this past year we're one of the leaders in medical office investing and that's why people come and invest in the Alliance Medical Fund we

3:27

have numerous high net worth McCrae investors that want to invest with us because of our uh 30 plus years

3:33

experience mid20s high 20s internal rate of return on all our asset classes depending on what you invest in the list

3:40

goes on on 200 plus years of leadership team experience outside Ben Ryberg so that's why people come in our universe

3:47

but at the end of the day when I talk about this new book I wrote Hard Assets and Hard Money for Hard Times the reason

3:53

why it's relevant is because Sharon Lectar wrote my Ford think about full circle how I got into the business and

4:00

then the person that that inspired me to get in the business wrote my Ford imagine if you're listening to this

4:05

podcast and I inspire you to invest passively in commercial real estate whether it's with Alliance or some other

4:12

sponsor with experience or you start going on your own and you want to make a

4:18

career just like I did i hope I inspire you just like Sharon did for me and the

4:23

reason why hard assets are important I want to explain this to people is that

4:28

it's proven over time okay you're talking to someone that has used hard assets to build an empire the reason why

4:34

I wrote this book was for you not for me i didn't need to write it but I wanted to develop something a blueprint i call

4:41

it the hard asset blueprint the hard asset blueprint gives you the ability where you can start building you could

4:47

be broke all the way to a billionaire everyone will be able to use it where

4:53

you'll be able to use it and look at your empire and say "What do I need to tweak?" And the reason why I created it

4:59

was I want you to build retain compound and defend your hard assets and your

5:05

empire and that can include real estate like we're talking about and hard assets could be cryptocurrency it could be oil

5:10

and gas gold silver platinum commercial real estate residential real estate whatever your bailey is but one of the

5:17

key things I talk about okay especially if you're out there and you want to get into real estate commercial real estate

5:23

or you want to invest with someone like Alliance like what we do is you want to

Why understanding time as your most valuable asset is critical for real estate success

5:28

pick a niche of what your career is so if your career is you're an engineer and

5:33

you like real estate great and you say "Engineering is my go-to that's where I make my living." Invest your capital in

5:40

smart money always invest in smart money if you want to build an empire you need to invest in smart money it's why people

5:47

invest in Alliance My Company for commercial real estate it's why people invest with different fund managers for

5:53

crypto and and hedge funds and these different because when you can invest with smart money you can value your time

6:00

one of the things that people don't talk about especially in real estate investing or in any type of industry no

6:07

matter who you are listening is time time is your most valuable asset we do we do an exercise in my office with my

6:13

leadership team we bring them in a couple years ago the average life expectancy was 77 years old now I know

6:19

that could be older with technology and etc etc but I want you to listen to this example i'm 55 years old so if you take

6:27

so everyone on this is listening this probably understands math 77us 55 is 22

6:32

years left of my life multiply that by 52 years will take out the old school

6:39

adding machine to me so it's 11 1144 is how many weeks left I have in my

6:45

life someone that's younger 1,144 yes yes i always I like to hear it in

6:50

weeks because it makes it a little bit more relevant because you can you can sense a week passing and if you're like

6:56

I only got a thousand left of these that's that's not a lot so here let's go deeper on this so for everyone listening

7:02

let's say you're 30 years old and you're out there listening right and so now you got 47 years left right now think about

7:10

it you're interacting with me let's say I'm your boss or I'm an investor or you're investing me whatever my

7:16

decisions are different than you so you have to seek the truth in what other people are saying because you got to

7:22

understand that concept of time how valuable people's times are so if you're out there in real estate okay and you're

7:29

dealing with a seller that's a lot older than you or a buyer or different ages different generation understand the time

7:36

game because the decisions are differently that's how you get deals done too to build your hard asset empire

The "weeks left" exercise Ben does with his team to prioritize decision-making

7:42

and so go go go a little bit deeper into that when you say understand the time game um in terms of dealing with

7:48

somebody like a seller who is older I'm 38 say I was buying something from somebody who's who's 64 that's right his

7:56

his way of communicating is differently let's say you're dealing with a veteran uh from that generation or a baby boomer

8:02

say in this market their decisions are different their work ethic's different they have less time to play games they

8:09

might not want to go through 10 rounds of negotiating because they're trying to get a deal done they don't have the

8:15

patience you have to understand who you're dealing with in the generation and you have to understand who they are

8:22

as a person and knowing how old they are is very important because that will help you understand how do I deal with this

8:28

certain situation and so you're going to deal with emotional levels how do they emot how mature are they and so

8:36

understanding that's important the other thing too is if you have employees for everyone out there or you're going to

8:41

build a business you need to understand your employees how they operate so for example my decision tree because I have

8:49

11 44 weeks left in my life I might spend my time on people that can get

8:55

deals done that are grade A players that are going to build wealth quickly with me my decision tree is less it's it's

9:02

different so you have to understand that because impact your decisions but also will impact how you deal with people

9:09

Gabe that's why it's important so when we do that exercise and we have someone on our leadership team that's maybe in

9:15

their 30s compared to a lady who's in her late 40s the way they process and

9:21

look at things are a lot different they have different priorities they have different time needs and so

9:27

understanding time it's your greatest asset it's just your absolute greatest asset understanding time and how it

9:33

works is so important because when you have I'll give you an example let's say you're listening out there and you have

9:39

parents God God willing your parents are still alive if you have a thousand weeks left of your life and your parents live

9:45

in Chicago and you live out in California and and you say "Wait a minute I

9:51

have,00 weeks left to live how much am I willing to spend with my family how

9:57

important is it to me?" So if you want to talk about how it impacts you personally in your business those are

10:02

the decisions you got to make and so people forget about time we talk about

10:07

well how do I invest in commercial real estate how do I structure deals and everything but one thing that people

10:12

lack in their business to scale is how do I deal with my personal life and how

10:17

do I make decisions and so that will help you in your real estate investing it will help you when you're investing

10:24

with an alliance is understanding time how valuable it means and if you really

10:30

look at it and I did this exercise with one of my team members today I said one

10:35

exercise I did with one of my mentors years ago was he made me document for two years straight every 15 minutes of

10:42

my day seven days a week for two years straight it was tough it was cumbersome it was due every week my homework but

10:49

what it taught me was where was I screwing around during the day where was I not maximizing my time and so for

10:56

everyone out there listening is that if you want to invest in real estate which

How time affects real estate deals and communicating with different generations

11:02

is really a timebased game whether it's commercial residential is also

11:07

understand the truth of the people you're dealing with and understand it because time is your biggest factor and

11:14

as I say time kills deals it does because time is extremely important if

11:20

you're going to grow a real estate empire and and that those little things

11:25

no one really talks about but it's the foundation of how to really grow and scale your business yeah no I I uh I

11:33

couldn't agree more time is um it's such a limited commodity and it is the it's not a commodity but it is the most

11:39

limited resource that we have um so taking that into consideration for

11:44

someone let's say they they're interested in commercial real estate um they want to get started they haven't

11:50

done a deal yet and they're thinking about how to what asset to get into and

11:55

how to launch their business how to launch their commercial investing business um with the limited time that

12:01

we have uh what is the advice that you would give that person i would say the

Advice for beginners: Pick a niche in your local area and start small

12:07

number one thing especially in commercial real estate to give you an example is I would pick a niche and I

12:13

would do it within your own area i would keep it simple so for example if you're from Chicago like I was you have a lot

12:19

of different asset classes you can get involved but you might live in an area where self- storage is needed so you

12:26

focus on self- storage or maybe it's multifamily and I would start small and

12:32

do your first deal syndicate it learn how to do that how to raise equity learn how to package a deal understand the

12:39

market fundamentals i would start locally or regionally where you can actually drive to the property or the

12:45

piece of dirt or whatever you're doing because what's going to end up happening is you're going to have investors you

12:52

want that are probably going to want to invest in that deal and it's going to because you're young and you have no money and no experience the deal is

12:59

going to have to stand on its own and what is important is that if your investors can go drive and see it and

13:05

it's close enough constantly so you want to you want to shorten the learning curve and make it easy and less painless

13:12

to raise money debt etc filling the capital stack i always suggest start

13:17

local regionally find a niche that's relevant to your area to focus on that

13:23

and so being from Chicago at the time I said I didn't want to get into multif family it was too competitive at the time i want to get involved in

13:29

industrial and office and that's what I did and that's how I separated myself so

13:34

look at your area look at what's in demand uh look at what asset classes

13:39

make sense and then start locally that's what I would suggest nice i like it um

13:45

so you've already mentioned uh your local your local environment let's talk about just the bigger environment that we exist in

13:53

today higher interest rates um uncertainty in the market what do you see in terms of the biggest

Current market opportunities: Loans coming due and opportunities across asset classes

13:59

opportunities that are coming down the pipeline well there's trillions of dollars of loans coming due and we

14:06

opened a multifamily division uh about eight months ago for a reason we think there's going to be great buying

14:12

opportunities uh I think there's going to be opportunities in every asset class uh with all the loans coming due and

14:18

lack of liquidity sellers going to need to uh sell if they have a loan coming due the other thing is or people might

14:25

be working out loans uh the other thing that people need to note is that you're

14:31

going to have sale lease back opportunities people are going to need cash where the cost of capital is way

14:37

too much to put financing on maybe for new equipment or expansion and they're want to sell a facility so sale lease

14:43

backs are going to be relevant in a higher interest rate market which is opportunistic uh long-term leases good

14:49

credit and then you'll have opportunities to buy deal there should be a really good market uh to buy deals

14:55

in the next 6 to 8 months nice um and is there any specific asset class that you

15:01

see greater opportunity you've mentioned retail you've mentioned um office uh multif family which of those asset

15:08

classes industrial too um which of those asset classes are you most excited about well I'm excited we're going to get back

15:14

into industrial heavily i think uh with what's going on and manufacturing distribution going to increase in this

15:20

country it'll be a good moment for us to get back we feel multif family is opportunistic uh we started a hard money

15:26

lending division as well we're doing a private credit fund to help people in commercial real estate with liquidity we

15:32

think there's a lot of different opportunities i think you can find opportunities in any niche right now in

15:37

commercial real estate if if you put some time into it nice i like it um so

Why Ben chose industrial real estate as his first asset class in Chicago

15:43

on the on the topic of industrial it sounds like that's how you first got started uh why why was that the one you

15:50

chose industrial I feel like is something um not a lot of people think about it's not I mean I guess now it's a

15:56

little bit of a sexy asset class but it's uh it's something I just don't see as as a firsttime asset why what brought

16:03

you to it in the beginning well if you've been in the business a long time especially you're in Chicago which is a

16:10

24-hour city it's got which means three shifts it's like Seattle Miami New

16:15

Orleans uh Raleigh Durham etc port cities and industrial there's just a

16:22

huge industrial market in Chicago and uh when I was growing up in the business

16:27

some of the largest corporations in the world were based in Chicago and so industrial was very relevant and it's in

16:34

the center of the country it's one of the largest cities in the country one of the most sophisticated with technology

16:40

at the time and so for me industrial made a lot of sense i wanted to separate myself i didn't say well I have a lot of

16:45

colleagues in multifamily in the city of Chicago i don't want to be competing with everyone's son i want to do

16:51

something different so I did some research i saw industrial had a great opportunity and that's what I took

16:56

advantage of when I was younger yeah makes sense all right well we are running down the clock um and so we will

17:03

have to jump into the quick question round soon but before we do that I want to hear a little bit more about your book Hard Assets and Hard Money for Hard

17:08

Times uh give us a quick synopsis what can people expect when they read it and what was your um your main message that

Overview of Ben's book and the "hard asset blueprint" for building wealth

17:15

you wanted to get across well it's something I always wanted to do and I realized it's part of our overall strategy what I wanted to do is the

17:22

reason why I wrote the book is for years people were asking me for advice what do I invest in how do I protect my assets

17:29

uh can you look at this deal and review it and see if it's viable how do I get involved in investing in commercial real

17:35

estate with you the questions were so consistent and constant throughout my

17:41

career i said "We need to do something about it." Because most people don't know how to build a hard asset empire or

17:49

how to invest in hard assets i realized we have a Alliance Medical Fund we most doctors don't understand how to invest

17:55

in medical properties so I said "Well we got to go a step deeper." So we created the hard asset blueprint which is in the

18:02

book and it allows people it's very visual it's very actionable so it allows

18:07

anyone in the world to pick it up and to use it and it's one of these books I wanted to write where it was you could

18:13

pull it off the bookshelf every week every month you want to look at your hard asset blueprint and say "What do I

18:19

need to tweak what do I need to defend compound how do I grow it what how do I add this into my uh into my empire my

18:26

fortress?" and you build your own fortress what's nice is we also talk about data and privacy and succession

18:32

planning and asset protection all these things and we identify the different hard assets out there you can invest in

18:38

and so I wanted to write the book to create impact for people saying "How do

18:44

I do this?" Because no one talks about it and so I saw a gap and I said you know most people in commercial real

18:50

estate and real estate don't want to give you the secrets but here's what I've learned is that since I've been online and my own TV show I own it and

18:58

all these great things we're doing to help teach and educate the public it's produced more investors more deal flow

19:04

more gratification and what we're doing and it builds a legacy out there of who

19:10

we are and the hard work we put in and so the book is a great tool if you want

19:15

to learn how to build wealth and generational wealth which is what I teach you that's what the book's about

19:20

you have a blueprint in there shows you how to do it how you have your capstones and your keystones and your walls and

19:26

your foundation and your vaults and your succession plans and asset all these different things taxes how to make a

19:32

taxes we touch everything and the book is not about stories i will give you

19:38

some more stories I've been to and the lessons that have come out of it as you're building your hard asset empire

19:44

but one of the things Gabe I I'm very clear on and transparent on is building hard asses is not for the faint of heart

19:51

it's work you got to show up and do the work and you got to be persistent and

19:56

reliable and have integrity and all these things help but it takes work it's

20:02

not you're going to snap your fingers this is a book and here it is this thick

20:07

ass book that I'm selling for the public is for you to be able to take it and use

20:13

it as a tool for the rest of your life and we will have courses to teach you

20:20

how to build a hard asset empire so what's happening here's the domino effect every registered investment

20:27

advisor financial advisor accountant attorney they're buying bulk books to give out to their clients because they

20:33

realize it's a good gift to add value of how they're going to build their hard asset empire so it's my gift to the

20:40

world to say "Here's what I did here's what all my colleagues have done it's been proven through the test of time you

20:47

don't have to guess it's out there to look at and read and you now you could take you'll be able to take courses soon

20:53

to be able to help you build your hard ass acid empire so it's my way to really

20:59

give back to society to say here's my legacy is I'm going to teach you how to build wealth i'm going to teach you how

21:05

to build generational wealth but I'm also going to teach you how to defend it and compound it and retain it as well

21:11

perfect i love it um so where can people get it if they're interested well they can go to

21:17

benryinberg.combook okay and they can pre-order it it will be on Amazon I was

21:22

told on Monday so you can order it very reasonably priced um we have uh you can

21:29

also download for Kindle the uh the ebook that's out there as well and then

21:35

eventually uh it's my understanding we'll have it in audio as well coming soon to a platform near you you will

21:43

next week be a we're dropping the book you'll be able to pick it up and it's a

Where to find Ben's book and how it's being used by investment professionals

21:48

great investment vehicle for you because all I want you to do is to get one

21:53

nugget out of it that changes your life and the trajectory of your life cuz that's what someone did for me and I

22:00

want to do it for someone else so if you're listening out there it's a cheap investment because it invests in

22:07

yourself to build your own hard ass and empire if you're out there and a lot of Gab's listener you're into real estate

22:13

you want to invest passively you want to be active well wouldn't it be nice to have a tool to know how do I with action

22:20

steps and visual to be able to see how to build an empire because that's what everyone wants but no one really teaches

22:28

it and talks about it and that's what that's what we did here with this book perfect all right well with that I will

22:34

push us into the quick question round are you ready yeah let's do it all right starts with education could be any form

22:40

could be a conference you've gone to a uh movie you've seen anything like that i just need two recommendations one for

22:46

general life wisdom and then one for real estate well I mean general life

22:51

wisdom I would say work on yourself get a mentor work on yourself get into

22:57

personal development um I wish I knew that when I was in my 20s that that was something I learned really well to

23:02

become the best version of yourself that would be number one as it comes to real estate I would say if you go on benry

23:08

ryinberg.com we have so many so much content or my company allianc.com i write a blog to sixfigures

23:17

of people every week the amount of education we give on commercial real estate especially real estate and also

23:23

running a business and uh how to build equity and raising money from investors etc we give such a wealth of knowledge

23:31

especially if you go to benryberg.com you'll you'll be overwhelmed you can pick different

23:36

topics you design a course you want with our new technology coming on so it is

23:42

real estate abundant learning if you go to my universe perfect all right next

23:48

question is for your younger self let's go back to the Ben who was just getting started just thinking about buying that

23:53

first industrial property so many years ago go back to him look him in the eye give him one piece of advice moving

23:59

forward i would say like I said earlier I would say uh work on yourself work on

Ben's advice to his younger self: "Work on yourself and become the best version of yourself"

24:05

your communication become a better listener uh be more aware of your surroundings and work on yourself work

24:12

on your health uh and know that your personal life is going to bleed into your business life so become the best

24:18

humanly possible version you can of and design the life you and the person you

24:24

want to become and become that person yeah that is good advice for any age

24:29

really um next question is about the US it's a big place there is a lot of opportunity out there uh give me the

24:36

single metro you're most excited about investing in today oh there's a ton i mean it depends on

24:42

the asset class you know um we do a ton of business in the southeast and south and southwest and mountain west uh but

24:50

it just depends if it's medical you can buy anywhere multifamily i like the growth going on in the south and

24:56

southeast uh it's it really depends i mean there's so many good cities that

25:01

we're in that we invest in between Texas and Florida and Alabama and the Carolinas and you know Iowa wherever

25:09

Idaho and Salt Lake City and Phoenix Tucson Arizona i mean it's endless so I

25:15

would say a lot of opportunity out there there's a lot of opportunity i would say figure out what asset class you want and

25:22

then you can do some research of different cities are abundant for those type of assets all right perfect all

25:28

right next question is about finding deals it all starts getting in contact with the seller and penning that

Ben's old-school approach to finding deals through relationships and phone calls

25:33

purchase agreement so what's your favorite way to generate leads and find new deals i'm an old school guy i'm a

25:39

shoe leather i like uh I you know when I was younger I would canvas uh different

25:44

areas we'd want to be in and then we document and then we call the seller i'm a big phone guy um I like the phone i

25:51

think picking up the phone is the way to do it i know people do email and people use text and all this other stuff the

25:56

business is a relationshipdriven business and um that was that's one of

26:02

the hardest challenges with uh software in our business and automation is that

26:08

it's always been a relationship driven business i still think it always will be yeah yeah i'm a I'm a phone guy myself

26:15

too i uh I just email I I get tired of it after a while i'm just like let's

26:21

just talk all right next question is about lessons learned um not every deal that we get into goes the way we expect

26:27

it in fact many times things go wrong but that is an opportunity for us to learn a lesson so what was a deal that

26:33

went a little sideways for you guys and then what was the lesson you pulled from it well one thing I talk about

Lesson learned: Don't overleverage properties (keeping LTV at 60-65%)

26:40

especially talk about my new book Card Assets and Harmony Money for Hard Times is is overleveraging i went when I was

26:46

younger I put on a mess piece on an office campus I was buying and it was a

26:52

tough deal because uh one of Warren Buffett's tenants big trucking company left two floors of a huge office campus

26:58

it was multiple buildings and 17 acres it was a behemoth i was real young and I

27:04

learned my lesson don't overlever properties because things change interest rates change demand change and

27:11

the key to commercial real estate is the ability to hold the ability to hold the ability to hold gale Gabe and so if I'm

27:17

in a situation I don't have the ability to hold I'm at real jeopardy for me and my investors and so for me to have too

27:23

much leverage where it was probably about 88% on a huge office campus was really stretching it and so I learned

27:30

that um I learned not to sign with recourse as well and so at the end of

27:36

the day that one deal served me we came out fine at the end of the day but there

27:42

was a lot of lessons that spun off and the biggest lesson is don't overlever your properties that you're acquiring

27:48

absolutely um so what is the LTV that you guys currently underwrite to we look

27:53

at you know it depends on the deal if it's our medical fund we're usually about 60 to 65% loan to value um that's

28:00

generally speaking mostly across the board we're low leverage i rather pay investors a lower yield in order to

28:06

protect the asset yeah yeah that makes a lot of sense um that was has been my

28:12

biggest lesson to date it's it it not necessarily um don't overleverage but have more capital than you think you

28:19

need on the sidelines um I've learned that twice and uh it's a hard lesson to to learn but um I've learned it and so

28:26

I'm never making that mistake again all right that leads us to the very last question this is for the

28:31

listeners you've given us a lot to think about i'm sure people want to reach out get in contact with you um this is a two-parter where can they find you and

How to connect with Ben through his website and learn about passive investment opportunities

28:37

then what can they expect when they reach out well if you go to benryinberg.com that's the best way you

28:43

can follow me on all the different social media platforms we're very active for me personally if you want to get a

28:48

hold of me go to benryberg.com engage with me uh get into our universe you can

28:54

connect with me on LinkedIn we're very active on LinkedIn as well and what you

28:59

can expect from Ben Ryberg is knowledge and education and and giving back and

29:05

that's what we do and also if you want to invest passively you know go to my company alliance cgc.com that's

29:13

alliancecg.com you can also go to benyberg.com if you want to invest with us and we'll shepher you through the

29:19

process we'll interview you make sure you're a good fit for us and we're a good fit for you we don't allow everyone in our universe it's a very exclusive

29:26

type club that invests with us and so at the end of the day uh you have to be a credit investor but feel free to reach

29:32

out to us if you're interested in investing passively in commercial real estate we provide great returns great

29:37

tax benefits and so what you can expect from me if I had to sum it up is really

29:44

the ability to build wealth and the knowledge to build wealth and generational wealth perfect um Ben

29:51

Reinberg that is spelled R E I N B E R G i will also put those links in the show

29:57

notes so if you guys want to reach out all you got to do is click the little more in the description it'll pull down that full description and in there you

30:03

can find Ben's links all right Ben that wraps wraps it up thank you very much

30:08

for hopping on the show great thank you so much Gabe it was a pleasure to be here and uh and have a wonderful weekend

30:16

absolutely for everybody who's with us today thank you guys for showing up you are the reason we do this so if you guys

30:21

have any questions reach out to me Gabe with the real estate investingclub.com um if you guys want to support the show just leave us a review

30:28

other than that I hope you guys have a great week keep rocking real estate and I look forward to seeing you on the next