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The Real Estate Investing Club
Real estate pros share their stories on how they got started investing in real estate and then grew from their first deal to a portfolio of cash-flowing properties. In each episode you'll learn the strategies our guests used to create generational wealth for themselves and their families, and the steps you can take to do the same in your own back yard. Our goal at The Real Estate Investing Club is to teach you the fastest ways to start and grow your real estate investing career in today's market - from multifamily, to self-storage, to mobile home parks, to mix-use industrial, you'll hear it all! Our guests share their career peaks and valleys and the best advice, greatest stories, and favorite tips they learned along the way. Want to create wealth for yourself using the vehicle of real estate? Getting mentorship is the fastest way to success. Get an REI mentor and check out our REI course at https://www.therealestateinvestingclub.com.
The Real Estate Investing Club
💰Hidden $500M Industrial Real Estate Goldmine
Join our community of RE investors on Skool here: https://linktr.ee/gabepetersen
DISCOVER THE HIDDEN INDUSTRIAL REAL ESTATE GOLDMINE
Uncover the secrets of Industrial Outdoor Storage investing with Blake Rodgers from Steel Peak Properties! 🏗️ This lesser-known asset class is generating massive returns while traditional industrial real estate faces headwinds. Learn how Blake built a $500 million acquisition pipeline by specializing in properties with small buildings and large outdoor storage yards.
WHY INDUSTRIAL OUTDOOR STORAGE BEATS TRADITIONAL WAREHOUSES
While everyone chases Amazon warehouses and distribution centers, smart investors are capitalizing on Industrial Outdoor Storage facilities that serve construction companies, equipment rental businesses, and logistics operations. These properties feature 20-25% building coverage compared to traditional industrial's 35-50%, meaning the real value lies in the zoned land and outdoor storage capabilities.
TARGET TENANTS AND CASH FLOW OPPORTUNITIES
Industrial Outdoor Storage serves high-demand tenants including United Rentals, Sunbelt Rentals, crane companies, and construction contractors who need secure yard space for equipment storage. These businesses sign triple-net leases and require specialized zoning that creates natural barriers to entry, protecting your investment returns.
UNDERWRITING STRATEGIES FOR MAXIMUM RETURNS
Blake reveals his value-add approach focusing on vacant properties or short-term leases under three years. The key metrics include building coverage ratios, zoning compliance, and stabilization timelines of 6-9 months. Unlike traditional cap rate analysis, Industrial Outdoor Storage requires return-on-cost calculations with 3-5 year hold periods for optimal exits.
GEOGRAPHIC FOCUS AND MARKET SELECTION
Steel Peak Properties targets major Western US markets including San Diego, Seattle, Salt Lake City, Denver, and Southern California. These land-constrained markets with strong industrial fundamentals provide natural supply limitations and consistent tenant demand from growing construction and logistics sectors.
VALUE-ADD IMPROVEMENTS THAT DRIVE RENTS
Discover how minimal capital expenditures generate significant rent increases through building improvements like additional roll-up doors, exterior upgrades, yard grading, security systems, and lighting enhancements. These strategic improvements typically cost far less than traditional industrial renovations while delivering comparable return premiums.
CURRENT MARKET CONDITIONS VS TRADITIONAL INDUSTRIAL
While traditional industrial faces oversupply challenges from COVID-era development, Industrial Outdoor Storage remains strong in construction-focused markets. Blake explains why this specialized asset class continues showing rent growth and stabilization success despite broader industrial market softening.
DEAL SOURCING THROUGH BROKER RELATIONSHIPS
Learn Blake's systematic approach to building relationships with specialized industrial brokers who control most seller relationships in this niche market. This strategy proves more effective than direct mail or cold calling due to the sophisticated nature of commercial industrial transactions.
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